eBook Health & Beauty search and discovery
Client
Service
Year
The Challenge
The beauty and personal care sector has traditionally thrived on the sensory experience—allowing customers to touch, smell, and taste products. Yet, with the advent of Covid-19, the ascent of digital influencers, and the shift in consumer shopping behavior, there's been a surge in online beauty and health shopping.
To harness this momentum, brands must enhance their online spaces with solutions that not only build trust but also weave spellbinding and distinctive shopping experiences.
Implementation
For health and beauty brands, the perpetual puzzle has been understanding their consumers intimately and instilling unshakable confidence in their choices of lifestyle and personal care essentials.
Navigating this challenging journey, we created this Case Study, an eBook compiling best practices from well-known brands and eCommerce in the Health & Beauty industry.
Discover strategies that enable brands to connect deeply with their audience, transforming the shopping journey into a personalized adventure. Ready to redefine beauty commerce?
My Contribution
My focus was to be part of the marketing team that coordinated the publication and launch of the eBook.
- Working closely with all the writers and team members involved: marketing, data, product and customer success teams
- Overseeing the final production at the design and layout level
- Inclusion of the piece in different campaigns and social media articles to attract visits to the website and increase engagement in this case study
- Create a Customer Loyalty program to implement in Motive Commerce Search using the most successful working models and frameworks
Results
Case Study successful insights:
- Increased customer engagement with the product, thanks to the Suggestion Layer
- Related Tags help shoppers to refine their search with just one click on the tagged word that best aligns with the search intention
- Increasing online conversions using Search Trends
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