Hi there, 👋
I'm a Marketing Specialist with a passion for helping customers discover outstanding products throughout their journey. My focus is on delivering what they need while crafting a unique customer experience by thinking in all touchpoints across the funnel.
I firmly believe in the magic of experimentation, collaboration, and the perfect blend of data-driven insights with creative marketing strategies.
Let's connect and explore the exciting world of growth together!
I started my journey 10 years ago focused on content marketing and social media, driving acquisition strategies as a Marketing Account Manager in creative agencies and tech companies. Specialising in content strategy, advertising and branding, I developed a versatile skill set while conceptualising marketing plans and executing campaigns for more than 70 customers in different industries.
But in the last 5 years, I have been working for B2B product tech companies and SaaS startups, immersing myself in the challenges of growth and product marketing. Today, as a full-stack marketer, I enjoy driving end-to-end growth campaigns and product launches across the entire funnel.
My approaches are based on an empirical mindset and especially a customer-centric core philosophy to project and campaign ideation. When it comes to delivering results, I focus on aligning marketing goals with business objectives, working closely with stakeholders and cross-functional teams to achieve desired outcomes.
A data-driven scope is important to me, analysing data, identifying patterns and laying the foundations for a lean methodology, based on constant learning and rapid iteration, to improve each value delivery.
Full-funnel Experience
Customer-centric
Experimentation
Constant Learning
Cross-functionality
Impact-driven Mindset
Market Research informs our product strategy by helping us understand consumer behaviour and market trends. This ensures that our offerings meet market demands, mitigating risks and fostering sustained success in a dynamic landscape.
I use agile methodologies to manage projects, ensuring adaptability, efficient collaboration, timely iterations, and client satisfaction. This fosters a dynamic workflow that consistently delivers successful results while working on cross-functional teams.
I enjoy crafting marketing strategies and running campaigns to support business growth. I lead creative projects, make data-driven decisions, manage expectations and continuously learn from insights and campaign performance.
As a specialist in product marketing, I coordinate product launches with GTM teams. Drafting strategies to effectively communicate the product's value, boost sales, find our product-market fit, and scale the product using PLG tactics.
I generate and acquire demand through marketing campaigns. To improve the pipeline and qualify leads, I define audiences and personas. I develop a strong content strategy that includes product positioning, narrative, and messaging.
With a focus on validating hypotheses, I challenge myself to enhance our strategies by understanding customer behaviour. Analyse and interpret data, providing reports and insights to facilitate the decision-making process is a key part of the process.
