eBook 7 Ways to increase your eCommerce sales

In 2021, Mundoalfombra.com sold nearly 10,000 rugs and mats from their online store. Thousands of customers have given them perfect ratings across sites like Google Maps and Revi.io. So how does one of Spain’s largest online rug brands do it?

In this case study, you’ll learn some of the techniques that the brand has used to run its online store. This guide provides best practices for understanding shopper behaviour and improving the shopping experience using an online shop search tool.

During Q4 of 2022, we created an ebook as a success story after analysing our client's metrics. 

This ebook was a central piece of content for the eShow Madrid event in October 2022 and the Black Friday campaign.  It was launched in several languages in both digital and print versions. 

In less than 10 minutes you’ll find out:

• How Mundoalfombra increased its mobile search conversion rate by 4X
• The company’s tips for improving organic search engine discoverability
• How the brand reduced shopper bounce rate in their shop’s search by 5X
• Mundoalfombra’s more sustainable and business-friendly offers for events like Black Friday
• How the team prepares its shop for increased traffic
• Mundoalfombra’s offer that converts almost 100% of customers

The marketing and creative team prepared this ebook together with product marketing. 

• Coordinate and oversee the final deliverable within the campaign
• As the project manager, I removed blockages, and dependencies and ensured that all teams had all the documentation and information to produce the content
• Review narrative, brand voice, copywriting and translations (English and Spanish)
• Assist in the launch of the final case study and adapt content for social media
• Translation into Spanish and create outreach campaigns in both languages
• Manage all leads generated and pipelines with the Growth team