eBook Improving the CX on large catalogues

Lámparas Gálvez is a passionately run family business with over 50 years of experience in the decorative lighting industry.

During the early days of eCommerce - when a custom-coded website was the only option available - the brand rose to the challenge of building an online catalogue, which has today grown to more than 22,000 products.

As Lámparas Gálvez’s online presence grew, so did the need for an effective search solution. In particular, the brand needed to offer its customers a way to efficiently search and filter its extensive catalogue.

Under the current leadership of Juan Antonio Gálvez, the company has continued to grow offline but has also created an ever larger presence online, all without ever losing the family touch that has been their hallmark since the beginning.

Customers were struggling to find what they were looking for, and the lack of effective filtering options was impacting their overall shopping experience. To continue providing a top-notch customer experience, Lámparas Gálvez needed to find a more user-friendly and efficient search solution.

We have created this case study to show how the search engine can help an online business to grow, even if it started as a 'pure player' and then expanded into digital channels at a later stage.

The marketing and creative team prepared this ebook together with the product teams:

• Coordinate and oversee the final deliverable within the campaign
• As the project manager, I removed blockages, and dependencies and ensured that all teams had all the documentation and information to produce the content
• Review narrative, brand voice, copywriting and translations (English and Spanish)
• Review metrics, playboard and performance at our client, with the product marketing team
• Assist in the launch of the final case study and adapt content for social media
• Translation into Spanish and create outreach campaigns in both languages
• Manage all leads generated and pipelines with the Growth team